1.“经典款式”开发信（回复率高）

Re:Quick question about your LED down light

Hi Peter,

I came across your company while researching lighting distributors in Europe.

We are a manufacturer specializing in mid-to-high-end LED downlights, mainly supplying lighting brands and distributors.

Our advantage:

    Patent private mold design

    high brightness 140lm/W, CRI93

    5 years' REAL warranty 

    OEM/ODM service avilable

Just wondering if you are currently sourcing LED downlights or working with new suppliers?

If yes, I’d be happy to send you more details by return.

Best regards,

XXX

中文：

彼得，您好

我在研究欧洲照明分销商时，关注到了贵公司。我们是一家专注于LED筒灯的制造商，主要供货给照明品牌商和分销商。我们的优势：专利私模设计，高亮度140流明/瓦，显色指数93、5年真实保修、提供OEM/ODM服务。想了解一下贵公司目前是否正在采购LED筒灯或寻找新的供应商？如果是的话，我很乐意通过回复邮件向您发送更多详细信息。

特点：不推销，抛钩子，加上提问式结尾，客户更容易回复。

2. “短”的开发信

Re:LED downlight supplier from China

Hello Peter,

We offer high-quality LED downlights for European distributors and lighting brands since 2010.

Just curious if you are currently sourcing this type of product?

If yes, I’d be glad to share some details.

Best regards,

XXX

中文：

彼得，您好：

自2010年以来，我们一直为欧洲分销商和照明品牌提供高质量的LED筒灯。想了解一下贵公司目前是否正在采购此类产品？如果是，我很乐意分享一些详细信息。

3. 利用现有的客户品牌营销

Re: Partner support for LED down lights

Hello Peter,

We  offer high-quality LED downlights for wholesalers, distributors and brands in Europe.

Our advantage:

    14 years' Europe market experience

     Quick delivery time, fast reaction

    Special requirement available

    with 3 or 5 years' REAL warranty

XX, XX are our partners, we can offer you the same support as well.

May I know if you are currently looking for new suppliers? happy to show you more details!

Best regards,

XXX

中文：

彼得，您好：

我们为欧洲的批发商、分销商和品牌商提供高品质LED筒灯。

我们的优势：XXX

XX公司、XX公司是我们的合作伙伴，我们也可以为您提供同样的支持。

冒昧问一下，您目前是否在寻找新的供应商？我很乐意为您提供更多详细信息！

4. 针对工程商客户的邮件

Re: Reliable LED down light for projects

Hi Peter,

I see your company doing a lot of  lighting projects.

We manufacture reliable LED downlights that are widely used in commercial and residential lighting projects.

If you ever need a stable supplier for project lighting products, I would be glad to share more information.

Best regards

XXX

中文：

彼得，您好：

我看到贵公司承接了很多照明工程项目。

我们生产可靠的LED筒灯，广泛应用于商业和住宅照明项目。

如果您需要稳定的项目照明产品供应商，我很乐意分享更多信息。

5. 市场动态分享型邮件

Re: LED down light price rise 10%

Hi Peter,

Good morning!

Our LED down light price will rise 10% next month due to the raw material cost keep rising in the market.

It is not only us but the whole LED market of China, materials like aluminum, PC, driver, etc all keep rising.

We prepared some stocks for our partners transition smoothly, should you have any project recently, please send me details to get a partner support.

Regards,

XXX

中文：

回复：LED筒灯价格上涨10%

彼得，您好：

早上好！

由于市场上原材料成本持续上涨，我们的LED筒灯价格下个月将上涨10%。不仅是我们，整个中国LED市场都是如此，原材料如铝、聚碳酸酯、驱动等都在不断涨价。我们为合作伙伴准备了一些库存，以便平稳过渡。如果您最近有任何项目，请将详细信息发给我，以获得合作伙伴支持。

特点：通过原材料上涨这个消息，像“通告”一样发给所有的客户，看似是一个“通告”，实则是一个催单邮件，自然不刻意。