一、破冰开场

错误示范：“Do you like our products?” 太像质问，客户大概率回“Just looking”后离开。

正确话术：欢迎可以说“Welcome to our booth, feel free to look around.” 发现客户对某款感兴趣，可以说“I see you‘re interested in this model. Let me show you how it works.” 想直接切入，可以说“Do you need detailed information about our products?”

工具配合：开口前用网易外贸通App扫描名片，实时获取客户采购规模和品类偏好，开口就是精准切入，不用泛泛地问“What do you usually buy?”

二、产品介绍

错误示范：“This product is very good.” 好在哪里？客户没概念。

正确话术：突出市场表现——“It’s quite popular in European markets.” 展示新品——“This is our new product launched this year.” 打消顾虑——“This product comes with a one-year warranty.” 突出性价比——“High quality and reasonable price, very cost-effective.”

三、应对问价

错误示范：“The price is $100.” 直接亮底牌，只会被砍价。

正确策略：先探心理价位——“Could you tell me your target price?” 报起订量留余地——“The MOQ is 100 pieces.” 暗示折扣——“If you place a big order, we can offer a discount.” 答不上来时大方说——“Your question is a bit complex, I‘ll check and answer you later.”

四、告别留资

错误示范：递完名片说“Nice to meet you, goodbye.” 没有后续动作等于白聊。

正确三步：递名片——“Here is my business card.” 拍照留档——“Could I take a photo of your name card?” 约定跟进——“I’ll sort out the information and contact you after the show.”

工具配合：网易外贸通App支持名片一键识别，摄像头对准名片秒级录入，再不用手敲。录入同时自动背调，当场标记、当场记录需求。忙完一天打开系统，所有客户信息一目了然。

五、展后跟进

展后黄金72小时，整理名片往往耗费数小时，容易错过最佳窗口。

邮件模板：主题“It was great meeting you at the Canton Fair!” 正文“Dear [Customer Name], It was a pleasure meeting you at our booth [Booth No.]. As discussed, attached are the catalog and quotation. Feel free to reach out. Best regards, [Your Name]”

工具配合：系统根据客户互动行为自动分层——高意向优先推送，普通意向保持温度。通过多轮邮件营销和社媒联动持续触达，不用手动一封封发邮件，转化率明显提升。

常见问答

问：现场太嘈杂听不清怎么办？

答：语速放慢，配合手势，必要时用手机打字。网易外贸通支持现场快速建档，不用手忙脚乱找本子。

问：答不上客户的问题怎么办？

答：大方说“I‘ll check and answer you later”，当场在系统里记录下来，承诺48小时内回复。

问：名片太多记不住谁是谁？

答：网易外贸通OCR秒级录入+自动背调+智能分级，一个客户一条记录，再不用靠记忆。

问：展后没精力及时跟进怎么办？

答：系统自动分层+定时推送回访提醒+多轮邮件营销，帮你抓住最佳转化窗口。

第139届广交会还在进行中，口语是武器，工具是弹药。试试这套话术，再用网易外贸通把现场收来的名片一键录入，让每一个聊过的客户都变成真实商机。